The brief was to remind consumers that Lego products are superior than the other cheaper competitor brands out there. We were asked to do this in a way that did not acknowledge the competitor brands and simply try to remind the consumer about Lego’s quality and ethic. I decided to focus mine on family tradition and to establish the tradition of passing Lego down the family. Pass down your Lego to help kick start someone’s Lego collection and hopefully they will then stay loyal to the brand as they get older.
The brief was to create a new picnic range for M&S that has everything you need to enjoy a picnic included in the box. My idea was to create one aimed at families, primarily ones with young children. I went for a jungle theme tried to come up with a picnic box that was interactive to keep the children entertained. That’s where the mask box idea came from. Inside the one of the boxes, contains enough for one person to enjoy a picnic lunch, this way families can mix and match animal designs and buy what they need accordingly. Also this way everyone can join in the fun!